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But a funny thing happened on the way to PR perdition. The line in the sand between traditional media and a nascent D I Y corporate Fourth Estate was blurring, and the Nissan Global Media Center with its own branded videos, live streams, programs, Tweets and Facebook posts as well as a team of ex journalists was among those redefining who does what for whom.
And make no mistake, they're using social media and notice your presence. But be careful, customers are not interested in companies that use Twitter to toot their own horn; your message should be about what benefits the customer. Twitter is a great platform for prestige businesses to leverage their brand if used correctly.
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The umbrella company for noted brands Kentucky Fried Chicken, Taco Bell, and Pizza Hut, Louisville based Yum Brands has increased its focus on the world second largest economy: China (FXI). The company initiatives in China have been very successful. As of this most recent quarter, the group saw 44% of its revenue come from China, thanks largely to the popularity of its KFC brand.
Mr. Sharma said the company had decided to convert MTR from a regional to a national brand. In order to provide focus it has decided to restrict the brand's presence to 150 towns and cities in the Northern, Western and Eastern regions from 500 towns at present. The company has also decided to double its media spend in the current year.